Pepsi Stage

Arena Boulevard 584 · Amsterdam · Noord-Holland

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About

The Pepsi Stage was an intimate theater originally designed for the musical Grace. After being taken over by the Heineken Music Hall organization, it hosted mid sized concerts, events and theater productions. The venue's interior was lavishly decorated to evoke 1950s Monaco, featuring red carpets, velvet drapes, gold ornaments and replica furnishings based on the palace's original design. The tiered seating arrangement created optimal sightlines and an intimate atmosphere.